The New Hampshire Lottery has introduced a redesigned website aimed at improving the user experience with features such as data automation and enhanced navigability. The updated platform provides users with intuitive access to e-Instant games, progressive jackpots, and the option to purchase draw game tickets online through new navigation and search functionalities.
Charlie McIntyre, Executive Director of the New Hampshire Lottery, stated that the redesign reflects the organization’s commitment to enhancing the player experience by considering feedback, buying habits, and industry trends. “With this intuitive and informative new website, we are pleased to be giving our players what they want: a user-friendly, sales-focused platform that not only boosts direct sales but also makes it simple for users to find the information they need,” McIntyre added. He expressed confidence that the updated website would positively impact efforts to maximize revenue for public education in New Hampshire.
The website was developed in partnership with Gambyt and Aristocrat Interactive to meet the demand for a modern, easy-to-use platform that keeps up with technological advancements and player preferences. The design incorporates a mobile-first approach to meet user interface expectations while allowing for future updates and improvements.
The New Hampshire Lottery, established in 1964, has contributed more than $2.8 billion to education in the state. The lottery has generated over $9.7 billion in sales, awarding more than $6.6 billion in prizes. It manages operations for various lottery games and regulates charitable gaming and sports wagering in New Hampshire.
For more information, visit the New Hampshire Lottery’s website at www.nhlottery.com.
